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Applied Marketing Research: From Insights To Action
by Steven Litt
This ‘e-Reader’ emphasizes ‘down & dirty’ practicality on key topics in Applied Marketing Research; it's purpose-built for students who want to work in Marketing or Management, and must understand Applied Marketing Research, in order to… 1. transform data into insight; 2. solve marketing problems; 3. communicate solutions ie to present and…
Content Type
Textbook
Crafting a Strategy
by Sam Holloway et al.
Crafting a Strategy’s Strategic Management textbook is a result of ten years interviewing business owners about how business schools failed to teach students strategic thinking. Our industry of choice is the craft beer industry, which has seen incredible growth as consumers flock to small and independent craft breweries. By listening to what craft beer…
Content Type
Textbook
Dental Office Administration, 2nd edition
by Sandie Baillargeon
Dental Office Administration has been designed to guide new and/or existing Dental Office Administrators through many of the complex issues that they will face, such as the changes in privacy laws, insurance adjudication, personnel performance issues, client relations, marketing and advertising and many other valuable topics. Each topic reflects a mutual…
Content Type
Textbook
Discovering Entrepreneurship
by Dean Pacey et al.
When disruption is the norm for entrepreneurship, students need to be taught—and to think—differently. With a focus on disruptive technologies, Top Hat’s Discovering Entrepreneurship gives students a current, practical, and interactive tour of what it’s actually like to be an entrepreneur in today’s world. The text is grounded in decades of lived experience…
Content Type
Textbook
Industrial Relations in Canada, 4th Edition
by Robert Hebdon et al.
Previously published by Nelson. The fourth edition of Industrial Relations in Canada examines the three groups at the heart of this human resources management field--labour (employees and their associations), management (employers and their associations), and government and associated agencies--and the current challenges facing all three. A new author…
Content Type
Textbook
Management of Occupational Health & Safety, 8th Edition
by Kevin Kelloway et al.
Previously published by Nelson. The Nelson Series in Human Resources Management is the best source in Canada for reliable, valid, and current knowledge about practices in HRM. Management in Occupational Health & Safety, Eighth Edition, is designed to meet the needs of both students and practitioners working in human resources or personnel psychology.…
Content Type
Textbook
Management: A Modern Perspective
by Ryan Greenbaum
Management: A Modern Perspective teaches students about the intricacies of how an organization operates by presenting content in a dynamic and relatable way.
Content Type
Textbook
Managing Performance through Training and Development, 8th Edition
by Alan M. Saks et al.
Previously published by Nelson. In our world of increased global competition, economic challenges, changing technology, and demographic changes, organizations are continually challenged to think about their investment in training and development strategies. Managing Performance through Training and Development provides comprehensive and current coverage…
Content Type
Textbook
Navigating the Fashion Industry: Exploring your future in the fashion business.
by Dr. Koffajuah Toeque, Ed.D
An exploration of the general careers in the fashion industry from the lens of today’s leaner. The author covers each main area of the fashion industry in addition to providing opportunity for students to view these careers and use research to explore their future roles.
Content Type
Textbook
Professional Selling
by Scott Campbell
The text covers the fundamentals of professional selling in a business environment. The multi-step selling process is discussed as well as the philosophy and mentality of being a modern salesperson. The text covers how the potential customer and ultimate buyer is the most important aspect of selling.
Content Type
Textbook
Recruitment and Selection in Canada, 7th edition
by Victor M. Catano, Willi H. Wiesner, Rick D. Hackett, and Monica Belcourt
Nelson - Recruitment and Selection in Canada, Seventh Edition, is designed to meet the needs of both students and practitioners working in human resources or personnel psychology. It provides an up-to-date review of the current issues and methodologies that are used in recruiting and selecting employees to staff Canadian organizations. Over the years,…
Content Type
Textbook
Recruitment and Selection in Canada, 8th Edition
by Victor M. Catano, Rick D. Hackett, Willi H. Wiesner, Nicolas Roulin, and Monica Belcourt
Recruitment and Selection in Canada, 8e is a market leading text in Top Hat’s Human Resource Management series. This one-stop resource will prove useful for anyone looking for solutions for the effective management of people. This edition meets the requirements for professional designation from the CPHR Canada and the provincial HR associations. A hallmark…
Content Type
Textbook