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Applied Marketing Research: From Insights To Action

Steven Litt

This ‘e-Reader’ emphasizes ‘down & dirty’ practicality on key topics in Applied Marketing Research; it's purpose-built for students who want to work in Marketing or Management, and must understand Applied Marketing Research, in order to… 1. transform data into insight; 2. solve marketing problems; 3. communicate solutions ie to present and defend actionable recommendations (to management or business partners). 4. critique other people’s solutions (whether from outside agencies/partners, or from staff/colleagues).

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Top Hat Interactive eText

(Read, Study + Assessment)

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Applied Marketing Research: From Insights To Action cover photo

83%

of students say Top Hat helped them understand the course better.

Source: Top Hat Student Survey Spring 2023; n = 4,146

Table of Contents for Applied Marketing Research: From Insights To Action

  • Weekly Key Point audio-enabled decks
  • W22-MKM701SAA
  • Instructor Course Pack Jan2021
  • Exercises for in or between classes
  • Exercise SOLUTIONS (PRIVATE!- Pls keep secure; no prolonged/ broad-scale posting)
  • VIDEOS-AMRLitt-FromInsight-5thEd1.pdf
  • Assignment Bank
  • Mid-Semester Course Evaluation + IA Textbook Survey
  • Weekly Key Point audio-enabled decks
  • W22-MKM701SAA
  • Instructor Course Pack Jan2021
  • Exercises for in or between classes
  • Exercise SOLUTIONS (PRIVATE!- Pls keep secure; no prolonged/ broad-scale posting)
  • VIDEOS-AMRLitt-FromInsight-5thEd1.pdf