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Concepts in Digital and Strategic Communication
by Karen Freberg et al.
This textbook on strategic uses of digital and social media presents an introduction and overview of imperative topics for professional communicators to consider in order to communicate clearly and accurately with relevant stakeholders: purpose, audience, message, content, channels, ethics, crisis, professionalism, monitoring and evaluation.
Content Type
Textbook
Marketing Matters
by John E. Cicala, Timothy D. Butler
Marketing Matters is a textbook designed for principles, fundamentals, and intro to marketing courses. It's been written to bring in the most current and relevant content and thinking around marketing, with a strong emphasis on digital marketing, technology, and reconciling traditional and modern marketing methods and strategies.
Content Type
Textbook
Fundamentals of Supply Chain Technology
by Steve DeNunzio
This text is about how companies leverage technology in their supply chains for competitive advantage.
Content Type
Textbook
Introduction to Excel
by Alan Weaver
An interesting an engaging introduction to excel for a diversity of learning styles.
Content Type
Textbook
VBA Programming for Developing Business Applications in Microsoft Excel
by Frederick Kaefer
Includes illustrations and videos to explain how the VBA programming language can be used to create applications building on the features of Microsoft Excel.
Content Type
Textbook
Databases and Spreadsheets
by Saylor Academy
This question package covers concepts applicable to spreadsheets and databases and the best application of one or the other to a situation.
Content Type
Question Pack
Survey of Electronics
by PCC Content
A slide deck from Pueblo Community College.
Content Type
Slides