Principles of Marketing

Created by the University of Minnesota. An OER book that dives into the fundamental principles of marketing, such as consumer behavior, market segmenting, and market research.Download EPUB

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Table of Contents for Principles of Marketing

Principles of Marketing [University of Minnesota]
Chapter 1: What is Marketing?
Chapter 2: Strategic Planning
Chapter 3: Consumer Behavior
Chapter 4: Business Buying Behavior
Chapter 5: Market Segmenting, Targeting, and Positioning
Chapter 6: Creating Offerings
Chapter 7: Developing and Managing Offerings
Chapter 8: Using Marketing Channels to Create Value for Customers Edit Delete
Chapter 9: Using Supply Chains to Create Value for Customers Edit Delete
Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence Edit Delete
Chapter 11: Integrated Marketing Communications and the Changing Media Landscape
Chapter 12: Public Relations, Social Media, and Sponsorships Edit Delete
Chapter 13: Professional Selling