Marketing Operations: Make the Transformation

Joe Barhoum

This textbook covers how the rise of technology and eCommerce data has allowed marketers to infuse operational processes into their traditional workflows and prove their impact to revenue.

Marketing Operations: Make the Transformation cover photo

Top Hat Interactive eText

(Read, Study + Assessment)

requires a join code from instructor

$30

Student? Use Your Join Code

83%

of students say Top Hat helped them understand the course better.

Source: Top Hat Student Survey Spring 2023; n = 4,146

Table of Contents for Marketing Operations: Make the Transformation